This is an entry in our Disneyland 101 Glossary: Disneyland Resort definitions in under 101 words, from Mouse Brief.
WED Enterprises was the group founded by Walt Disney to help him research, design and develop Disneyland. The “WED” represented Walt Disney’s initials: Walter Elias Disney. Because WED Enterprises was key to the development of Disneyland, you may find subtle references to it around the parks. WED Enterprises eventually became the Imagineering group we know today.
Thanks for reading this post. We encourage you to explore more quick bits of Disneyland knowledge in our Disneyland 101 Glossary. We also have more detailed advice in the section Not-So-Brief Advice for Disneyland and Beyond and helpful Guides like Disneyland Virtual Queue Guide all at Mouse Brief.